I'm going to ask you to carve out eighteen minutes of your life and watch this TED presentation by Dr. Jill Bolte Taylor -
I'm a big fan of the TED conference presentations, and love that they're online for the world to enjoy. The TED web site is fun to explore, and I always come away feeling like it was time well spent.
Now, speaking to Dr. Jill's presentation, what an amazing story! Notice the deliberate story arc, the limited use of slides, the use of compelling visual aids. A real human brain is tough to beat for an attention getter! Plus, once you get past the "Ewww..." factor, it's a great way to demystify the human brain. Here it is. This isn't a model, it's a real brain. There's no denying her passion for the content, and her connection to the audience. You could hear a pin drop in that room. Powerful stuff.
And beyond the actual mechanics of the presentation, there's the message itself, one that I think is important for visual storytellers. Dr. Jill spoke of choosing which side of the brain to use. For visual storytellers, we need to think about which side of the viewer's brain we're appealing to. Are we presenting details and facts, or an emotional appeal? Which has more meaning? Which is more daring? Which is more appropriate? Which will be remembered?
What do you think?
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